Zero RFI
The person who was perfect for your project at month three is often the wrong person at month eighteen.
This isn’t a criticism of anyone’s capability. It’s a recognition that building projects change shape, and the skills they demand change with them. The project manager who thrives in the early chaos of design coordination (comfortable with ambiguity, good at relationship-building across disciplines, energized by the creative problem-solving of programming and schematic design) is not always the same person who thrives in the methodical execution phase, where the job is process discipline, schedule adherence, and holding hundreds of subcontractors accountable to commitments.
The same person can do both. But organizations that assume the team that starts a project should finish it often end up with a mismatch that costs them.
The phase problem
Every major building project has at least two distinct phases with distinct skill demands.
The early phase (planning, design, procurement) rewards people who can build consensus, navigate ambiguity, and translate owner vision into technical requirements. The stakes of individual decisions are high, but the pace allows for iteration and course correction. The job is getting the foundations right.
The construction phase rewards different things: operational rigor, decisive action on partial information, comfort with confrontation when subcontractors aren’t performing, and the ability to hold an enormous number of moving parts in the mind simultaneously. The pace accelerates and forgiveness for mistakes shrinks.
Closeout has a third distinct character: it rewards completeness over speed, documentation discipline, and the patience to work through punch lists and commissioning records when everyone else has mentally moved on.
Most project teams don’t consciously shift composition across these phases. People stay where they started because changing horses midstream feels risky and disruptive. The result is that the wrong person is often in the chair during the phase where their mismatch causes the most damage.
What this means when you’re evaluating firms
When you hire a construction manager, an owner’s rep, or a design team, you’re not just hiring the people in the interview room. You’re hiring the organizational culture and staffing philosophy that determines who will actually be running your project in month 18.
The questions worth asking aren’t just about the senior leader who presents. They’re about:
Who specifically will be managing day-to-day coordination through design and into construction? Not the partner who wins the work, but the person who will be in weekly meetings for the next two years.
How does the firm handle transitions? When a project moves from design into construction, do they adjust the team, or does the same group stay throughout? What’s their philosophy on this?
What happens when a team member isn’t performing? This is an uncomfortable question to ask in a pitch setting, but it’s a critical one. Firms that have thought carefully about performance management on projects are telling you something important about their culture.
The lesson for your own program
If you’re running a multi-building development program or a significant capital program, the staffing question applies to your internal team as much as to the firms you hire.
The person who built your procurement process and relationships during the first two projects may not be the right person to manage a portfolio of eight simultaneous projects. The analyst who was invaluable in the planning phase may need different responsibilities during execution. The owner’s rep who is brilliant at pre-construction may need reinforcement during the closeout gauntlet.
Building programs are living organizations. The capabilities they need evolve. The leaders who recognize this and adjust, rather than staying loyal to original structures that no longer fit, deliver better outcomes.
This doesn’t require ruthlessness. It requires honesty about what the project needs at each stage, and the organizational culture to have that conversation before the mismatch becomes a problem.
The signal to watch for
One useful diagnostic: pay attention to who brings you bad news and when.
The team that’s well-matched to the phase you’re in will surface problems while there’s still time to act. They’ll tell you the schedule is slipping before it’s a crisis. They’ll flag the subcontractor underperformance before it’s in the critical path. They’ll bring you the change order issue before it’s a dispute.
The team that’s mismatched, or that knows there are consequences to delivering bad news, will surface problems when they’re no longer avoidable. Too late to intervene, just in time to manage the damage.
The goal isn’t a team that never has problems. It’s a team that brings you problems while you still have options. That starts with choosing the right people for each phase and creating the project culture where honest communication is rewarded.
Your building is built in phases. Staff for each one.
